Conversion-focused e-commerce redesign with improved product navigation, boosting add-to-cart rates
and enhancing the overall customer shopping experience.
Eshkol Connections LLC supports adults with intellectual and developmental disabilities across Colorado through Residential Services, Host Home, Family Caregiver Program, Personal Care Alternatives, Supported Community Connection, and Non-Medical Transportation. The old site didn't reflect the warmth behind that work. The brand felt generic and families had no clear way to tell which service actually fit their needs.
We rebuilt the site around real people. Bright lime green and orange replaced a flat, corporate look, and every photo now shows actual moments of connection, caregivers and clients sitting together, laughing, sharing a meal. The redesigned "What We Provide" section breaks all six services into clear, scannable cards so families can find the right fit in seconds instead of digging through pages of text.
Early concepts leaned on stock style photography and one on one pairings, which didn't reflect reality. Eshkol serves adults only, in group and community settings. Feedback from the team was direct: show real people together, keep the tone warm rather than clinical, and lead with connection instead of a service list.
We rebuilt the site around that feedback, a full width hero photo of a real group gathered around a coffee table, a bright lime green accent color that feels approachable rather than institutional, and a services breakdown that puts every program on one page instead of hiding them behind menus.
The redesigned eshkolcares.com gives families a warm, clear way to understand Eshkol's services without guessing. The "Eshkol Does Care" homepage message, paired with real photography and a simplified services layout, makes the site feel personal and trustworthy from the first scroll. The About Us and Contact Us pages carry that same tone through, closing with a clear mission statement and an easy way to reach the team.
