Strategy & Discovery
Define brand positioning, audience, values, and competitive differentiation. Set creative direction.
Brand Identity
Package
A complete brand identity system—from logo and color palette to typography and brand guidelines—that
gives your business a cohesive, professional look across every touchpoint.
Complete Brand Identity Package
A strong brand is more than a logo—it's a cohesive visual and verbal system that communicates who you are at every touchpoint. Our Brand Identity Package delivers everything your business needs to present a consistent, professional image: logo design, color palette, typography system, brand patterns and textures, iconography, and comprehensive brand guidelines. We develop an identity system that reflects your values, resonates with your audience, and differentiates you from competitors. Every element is designed to work together seamlessly—from your website and marketing materials to your signage and social media presence.
The result is a complete brand toolkit that anyone on your team can use to create on-brand materials consistently. With our Brand Identity Package, you invest in a visual system that builds recognition and trust over time.
What We Do?
We create comprehensive brand identity systems that give your business a polished, consistent look across every channel. Our process begins with deep brand strategy—understanding your mission, values, target audience, and competitive landscape. We then develop each component of your visual identity: a distinctive logo system, a purposeful color palette, a typography hierarchy, supporting graphic elements, and patterns or textures that add depth to your brand's visual language.
Everything is documented in a detailed brand guidelines book that covers logo usage, color specifications (CMYK, RGB, HEX, Pantone), typography rules, imagery style, tone of voice guidelines, and application examples. This ensures everyone—from your internal team to external vendors—can produce materials that look and feel authentically on-brand. Whether you're launching a new business or repositioning an established one, we build an identity that commands attention and builds lasting recognition.
Key Deliverables
Build a brand identity that sets you apart and stays consistent. Our Brand Identity process combines strategic brand thinking with meticulous design craft to deliver a complete visual system ready for real-world application.
- Complete logo system with primary, secondary, and icon variations
- Strategic color palette with specifications for all color spaces
- Typography hierarchy and supporting graphic elements
- Comprehensive brand guidelines document for consistent application
What's included service?
- + Brand Strategy & Positioning
- + Logo, Color & Typography Design
- + Supporting Visual Elements
- + Brand Guidelines Document
Process
From Idea
to Production
to Production
FAQs
Frequently Asked
Questions
Questions
Our package includes a logo system (primary, secondary, icon), color palette, typography selections, supporting graphic elements (patterns, textures, icons), and a comprehensive brand guidelines document. The specifics are tailored to your business needs.
A logo is one component of your identity. A brand identity package creates the complete visual system—ensuring everything from your website to your business cards to your social media looks cohesive and intentional.
Our standard package focuses on visual identity, but we include basic tone of voice guidelines. For comprehensive messaging strategy, brand voice development, and copywriting, we can expand the scope.
Absolutely—that's one of the primary purposes of brand guidelines. The document includes all color codes, font specifications, logo usage rules, and application examples needed for any designer or printer to produce on-brand materials.
Contact
Let’s Build
Intelligent Things
Intelligent Things
E-mail address
hi@onfootllc.com
Phone number
+1 (720) 725-1084
Office Location
13690 E Iliff Ave, Unit E, Aurora CO 80014